What is Hyaluronic Acid?

Hyaluronic acid is a component that is naturally present in the skin, joints and eyes. Its job is to keep the body well hydrated and moist by binding and retaining water molecules. The acid is important when it comes to minimising the appearance of fine lines and wrinkles.

Over time hyaluronic acid naturally loses its main properties such as attracting and retaining water. This then results in the early appearance of wrinkles or lack of firmness. Internal factors (age) and external factors (sun exposure, stress and the environment) can accelerate the loss of our natural hyaluronic acid levels in the skin. This results in signs of ageing such as fine lines and wrinkles.


Hyaluronic acid is an active skin care ingredient as it retains moisture and creates a cushion to help plump the appearance of ageing skin. It is a popular ingredient in many serums and creams because it absorbs without leaving any residue.

Skincare products on the market, such as hyaluronic acid serums also help to heal and sooth inflammation too.

Furthermore, a pure hyaluronic acid serum can prevent fine lines and wrinkles, providing effective results on prematurely aged or mature skin types.